Visual identity & Brand guidelines
A brand image that tells your story
A brand is more than just a logo.
It’s an impression. An emotion. A feeling that you get even before reading a word.
At Carotte & Cie, we create sensitive, lasting, and tailor-made visual identities for entrepreneurs, creators, brands, and places that want to build a coherent and recognizable universe.
Our approach combines illustration, artistic direction, and visual strategy to create an identity that truly reflects you — without following trends at all costs.
Because a beautiful brand image is not just aesthetic: it must be memorable, clear, and make people want to enter your world.
A visual identity, what exactly is it?
Visual identity is the set of elements that make your brand recognizable at first glance.
It allows you to convey your values, your positioning, and the experience you want your customers to have.
Depending on your needs, it may include:
✦ Main logo
✦ Logo variations
✦ Color palette
✦ Typographies
✦ Illustrated universe
✦ Secondary graphic elements
✦ Exclusive patterns
✦ Social media templates
✦ Printed materials & packaging
✦ Usage guide (graphic charter)
The goal is to help you communicate consistently across all your communication channels.
For startups
Laying solid foundations from the start
Do you have an idea, a new business, or an evolving brand?
Building a visual identity from the beginning or refreshing your brand image allows you to move forward with greater clarity and consistency.
Together, we can create:
- A visual universe aligned with your project,
- A professional image without losing your personality,
- A graphic direction that's easy to use daily,
- Reusable elements for your website, social media, and materials.
Ideal for: creators & artisans, baby & family brands, independent boutiques, concept stores, creative entrepreneurs, local projects...
For established brands
Evolving your image without losing your DNA...
Sometimes, your business grows faster than your identity.
Your image no longer reflects the quality of your products, your target audience is changing, or you need to bring more consistency.
We can work together on:
- A gentle redesign of your existing identity,
- A graphic evolution without starting from scratch,
- The creation of exclusive patterns,
- Harmonization of communication materials,
- A clearer graphic charter to save time.
The goal is not to change everything; but to modernize and reveal what already makes you unique.
How does that work in practice?
1. Discovery
We discuss your business, your values, your customers, and your objectives.
2. Art Direction
Creation of visual directions, moods, colors, and universes.
3. Graphic Design
Development of your identity and its variations.
4. Delivery & Autonomy
You receive your organized files and a brand guide to use your image with confidence.
For an identity that thrives across all your platforms
Your visual identity can accompany: your website, your social media, your business cards, your packaging, your catalogs, your posters, your product labels, your textile patterns, your retail spaces.
Because a strong brand isn't built on a single medium.
FAQ
Can we create only a logo?
Yes, but we often recommend a more comprehensive identity to ensure lasting consistency.
Do you work remotely?
Yes, I work in my workshop in Roubaix but I take on projects anywhere in France and Europe.
Is it suitable for small businesses?
Yes, and it's human-sized businesses that motivate me the most. I offer support designed to adapt to your emerging projects as well as to established brands.
Can exclusive patterns be created?
Yes, absolutely! It's even one of my specialties. I'll help you create the pattern(s) for your collections or your brand identity.
Let's give your world an image
Whether you're launching your first brand or looking to evolve an existing identity, together we create an image that reflects you and supports your long-term development.